MAAP
The fashion industry is often recognized as one of the most polluting industries in the world. Textile-based clothes frequently result in a stunning quantity of off-cuts going to trash, albeit this is not the main contributing cause.
MAAP, an Australian cycling apparel company, has discovered a solution to reduce its extra material waste by bundling it together. MAAP will produce limited runs of jerseys constructed from leftover fabric from prior production runs, dubbed as the OffCuts Program.
The program begins with a limited-edition multi-colorway Evade Pro Base jersey. MAAP intends to keep the program functioning as part of its long-term sustainability strategy. By the end of the year, the firm hopes to have sourced all of its on-bike textiles from Bluesign-certified firms and packaged all of its items in biodegradable bags.
MAAP isn’t the only cycling apparel company attempting to be more ecologically conscious. Along with a few niche manufacturers already doing so, Pearl Izumi, Rapha, OrNot, Santini, and others are exploring environmentally conscious sustainability plans.
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