France-based luxury group, LVMH, has unveiled an energy-efficiency strategy that complements the French government's recent initiatives to encourage both individual and societal energy use.

With LVMH declaring that it will start reducing its power use in October, it comes as market pressures surrounding electricity continue to rise as winter approaches.

The firm announced it will undertake two important initiatives to achieve a 10% usage reduction over the course of a year, first in France and then rolling out internationally.

First, the business will switch off the illumination at night in its administrative offices as well as its portfolio stores, which include names like Dior, Louis Vuitton, and Fendi.

The business will also alter indoor temperatures at all of its retail locations, office buildings, and industrial sites while simultaneously stepping up its investments in order to complete its shift to renewable energy.

The group's ultimate goal is to reduce global energy usage by 15% by 2023 as compared to 2021.

Through an awareness campaign, the group's employees in France will also be asked to adopt specific behaviors, and they will be urged to use the EcoWatt app to manage their at-home energy consumption.