Lucy & Yak x True Fit
Lucy & Yak, the independent UK clothing brand, has announced a partnership with True Fit, an AI size-decoding platform, aiming to minimize returns and foster product loyalty among its customers. Selecting True Fit was a strategic move for Lucy & Yak, as the brand prepares to expand its market presence, particularly in the US, and introduce additional sizing options such as petite and tall.
With a focus on providing customers with the right size based on their individual preferences, Lucy & Yak will leverage True Fit’s extensive dataset, which spans over 82 million active users and more than 20,000 businesses.
Sue Butterworth, Head of Technical and Compliance at Lucy & Yak, emphasized the benefits of the partnership, stating that it will not only improve fit assurance and enhance the customer experience but also contribute to sustainability efforts by reducing returns and minimizing reverse logistics emissions.
Indorama Ventures has teamed up with Suntory, Iwatani, and others to introduce the first commercial-scale bio-PET bottle, made from certified…
Milliken & Company has introduced Milliken Assure, first flame-resistant moisture barrier for firefighter turnout gear that is free from PFAS…
Paradise Textiles has collaborated with Kintra Fibers, a leader in bio-based fibers, to produce the first garment made from Kintra’s…
Swisstulle adopted JigMaster for its dyeing and finishing operations, especially for high-quality technical textiles used in fashion and automotive industries.
Birla Cellulose, a leader under the Aditya Birla Group, has announced a long-term partnership with Circ, a U.S.-based textile recycling…
CARBIOS has collaborated with leading brands Patagonia, PUMA, Salomon etc. to create a groundbreaking polyester garment made entirely from textile…