The Turkish towel provider, Loopys claims their Turkish towels are made from 100% Turkish organic cotton. Turkish towels are popular for their super absorbency. The feature is an embedded trait unique to Turkish organic cotton.

The spokesperson for Loopy's Towels, stated that towels are utilised for different roles and the piece of fabric that is utilised the most in an everyday life should be a natural product that does not contain any chemicals. The spokesperson added that each of their designer Turkish towels is looped and loomed using 100% organic cotton. The spokesperson stated that Regular towels that are made using synthetic fibre could irritate the skin and make people feel allergic to it.

The Turkish towels are soft and light which ensures less space is occupied in storage. The company states that it would be the perfect gift and will only become softer on usage. By purchasing a Turkish towel online at Loopys, the consumers would also be a part of conserving and supporting an eco-friendly business.

The cotton used in their towels is grown organically in Turkey without the use of agricultural chemicals, such as pesticides and fertilisers. The pest control is done using natural methods without utilising harmful chemicals. The company is proud to feature 100% organic cotton as it helps promote and organic farming that enhances biodiversity and biological cycles.