Lindex begins trial of second-hand clothing scheme

Lindex, a Swedish retailer, has announced that it will test a new circular business model with its consumers, marking a significant step forward in the fashion company’s circular transformation and sustainability commitment.

Lindex has established a take-back scheme for its baby and children’s apparel as part of the trial, where consumers may mail-in items and earn a reward. The items will thereafter be offered in a few chosen Lindex stores around Sweden.

The pilot was launched as part of the Switching Gear Project with Circle Economy with the goal of creating a simple, playful, and accessible concept.

Lindex is also experimenting with a new circular strategy that is linked to its existing textile line in-store. Selected feminine pieces that have been turned in by consumers will be offered in the newest Lindex shop in Oslo Byporten, in partnership with a local partner in Norway.

In addition to providing consumers with new sorts of services, the pilot provides Lindex with important information on how to grow the business model worldwide and enhance assortment design for long-term success.

Head of Sustainability at Lindex, Anna-Karin Dahlberg, said the environment will not wait, and conserving natural resources through extending product lifetimes is one of the most essential things they can do for our future. Many clothing nowadays spends most of their lives hanging in a closet, unused. They aim to promote and make it easy for their consumers to participate in the transformation at Lindex.

Anna added with their second hand, they can offer their consumers the option of both donating and purchasing previously used items. It’s a cyclical business strategy that extends the life of its garments and sharpens its overall offering to suit the requirements of its clients, both now and in the future. It’s a win-win situation for both their consumers and the environment.

Recent Posts

Gebrüder Otto, ITA Augsburg develop towels with 50% recycled fiber

Gebrüder Otto has partnered with the Recycling Atelier at ITA Augsburg to create cotton towels using yarns made from 50%…

19 hours ago

Scientists develop silk threads, turning clothing into power sources

Scientists have found a way to turn textiles into energy sources by creating a unique silk thread coated with a…

20 hours ago

The LYCRA Company launches LYCRA TOP COMFORT fiber

The LYCRA Company has introduced its newest advancement for pantyhose waistbands, called LYCRA® TOP COMFORT fiber.

20 hours ago

Lenzing Nonwovens expands LENZING lyocell dry fiber line

Lenzing Nonwovens has expanded its LENZING Lyocell Dry fiber range with two new cellulosic fibers: a fine dry fiber and…

2 days ago

Avery Dennison unveils Optica for supply chain transparency

Digital identification expert Avery Dennison has launched a new platform designed to increase transparency across brand and manufacturing supply chains.

2 days ago

Aware and Baichuan Resources partner for textile transparency

Traceability platform provider Aware has announced a collaboration with Baichuan Resources Recycling, a leader in recycled polyester, yarn, and fabric…

2 days ago