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Levi’s, Emma Chamberlain unveil nature-inspired fashion collaboration

YarnsandFibers News Bureau 2023-10-03 17:59:54 – USA

Levi’s is teaming up with popular influencer Emma Chamberlain for a new collection inspired by her childhood memories in Northern California and her thrift store discoveries. The Levi’s x Emma Chamberlain collection draws from the beauty of the redwoods, the vast Pacific Ocean, and the natural surroundings.

It features earthy tones, cozy textures, and a woodland theme. The line includes jackets, sweaters, tops, and pants that exude a nostalgic and outdoor-inspired vibe.

The collection reflects Chamberlain's love for vintage fashion and her roots in California. It includes a variety of pieces like a cropped, boxy jacket, a color-blocked mock-neck sweater, a sleeveless knit top with a pine tree design, and more.

The color palette and textures bring to life the essence of nature. The Levi’s x Emma Chamberlain collaboration aims to offer timeless and versatile pieces that people can cherish for years.

This collection builds upon the success of the Levi’s x Emma Chamberlain 501 jean, which was launched in August. Emma Chamberlain, who hails from the San Francisco area like Levi’s, wanted to infuse the essence of Northern California into the pieces.

The goal was to create classic silhouettes that remain appealing over time. Karyn Hillman, Levi Strauss & Co.’s chief product officer, emphasized Chamberlain’s strong and genuine perspective in crafting the collection.

The Levi’s x Emma Chamberlain collection is now available globally through Levi’s official website, app, and select Levi’s stores. It's an exciting collaboration that blends Chamberlain’s unique vision with Levi’s timeless style, capturing the essence of California and vintage fashion.

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