Lenzing group has made its mark for contribution toward protecting forests and preserving biodiversity in the highest Hot Button ranking category. Lenzing has scored a total of 30.5 points according to the non-profit organization Canopy for its work in the circular economy. It has procured this position due to its Refibra technology as well as its high level of transparency in wood and pulp sourcing. Lenzing has scored  4 points more than it had in the previous year.

This is only a testimony to the companies dedicated efforts to make a circular difference. Canopy’s has a widely recognised grade of the world’s 31 largest wood-based fibre producers with respect to their sourcing. It recognizes the brand’s efforts to use alternative non-wood feedstock and their achievements for lasting conservation, especially regarding critical forests around the globe.

Stefan Doboczky, the CEO of Lenzing Group, stated that they were very proud to be leading the industry in responsible wood and pulp sourcing. Stefan added that innovation, as well as transparency in and sustainable raw material sourcing, was a part and parcel of their sustainability strategy that covered the whole value chain, from raw material to the final product.

To support Canopy’s efforts to aid conservation projects, Lenzing has set up a social impact and afforestation project. The project has been set up in Albania in the South European forests as they require critical attention for improvement. The project aims to address the most urgent issues that society will have to tackle in the upcoming 10 years that include land degradation, biodiversity loss, deforestation and climate change.

To activate Lenzing’s latest project, the company has joined hands with Canopy to ensure that the wood sourcing is in line with sustainable practices in a pulp mill in Brazil. The plantation is in line with Lenzing’s wood and pulp sourcing policy. The new plant will comply with the highest productive and energy-efficient facilities in the world and aims to feed 40% excess bioelectricity generated on-site as “green energy” into the public grid.

To add on to Lenzing’s conservation moments the lyocell fibre will be produced with Refibra technology, that uses textile waste as part of the feedstock. This will take the company a step closer towards creating a circular economy. This technology has been available since 2017 that combines environmentally responsible lyocell technology with a closed-loop production process, by also ensuring cotton waste materials are upcycled. The fibre is currently available with 30% recycled textiles as a raw material.