The Austrian company Lenzing Group has invested in Swedish fiber company TreeToTextile to help accelerate the development of a new renewable and resource-efficient cellulose fiber. This innovative fiber is designed for textile and nonwoven applications and aims to replace a portion of the cotton fiber market, significantly reducing the environmental impact of the industry.

Dr. Roxana Barbieru, CEO of TreeToTextile, expressed excitement about Lenzing Group joining their journey, stating, "We are both proud and excited to have the leading global cellulose fiber producer join us. Scaling innovation takes time and expertise, and with Lenzing's sustainability leadership, we will reach our goals faster and become a major player in the textile industry."

TreeToTextile's mission is to develop and commercialize a renewable and resource-efficient cellulose fiber that reduces chemical use, conserves water and energy, and offers enhanced fiber properties. With the support of Lenzing, which has more than 85 years of experience in scaling fiber technologies, TreeToTextile will now accelerate its next phase of growth.

Rohit Aggarwal, CEO of Lenzing Group, emphasized their excitement about the partnership, saying, "TreeToTextile’s award-winning technology and production process aligns perfectly with our corporate strategy and commitment to sustainability." He further noted that the collaboration is a significant investment and will leverage Lenzing’s innovation expertise to support TreeToTextile’s mission to transform the textile industry with its environmentally friendly fiber solutions.