Lenzing Group, a global company known for making special fibers from wood, and Kaihara, a renowned Japanese denim manufacturer, have joined forces for over three decades and are now taking their partnership to new heights by using TENCEL™ branded fibers in innovative ways.

This collaboration aims to bring Kaihara's well-established craftsmanship to international markets, aligning with their expansion strategy. The exciting new creations is going to get unveiled during the "Kaihara x TENCEL™ Denim Week" in Tokyo, Japan from October 16 to 21, 2023.

As the demand for premium denim fashion continues to grow, Lenzing and Kaihara are set to explore new frontiers in their partnership, developing fabrics with TENCEL™ fibers that meet the demands of brand partners and consumers worldwide.

Dennis Hui, Global Business Development Manager for Denim at Lenzing, praised Kaihara's role in their journey of denim fabric innovation. He highlighted the shift towards using sustainable materials like TENCEL™ fibers in denim, enabling creators like Kaihara to expand into new areas that were traditionally dominated by synthetic materials. The collaboration with Kaihara opens up limitless design possibilities using TENCEL™ fibers. Both Lenzing and Kaihara are committed to excellence and envision a future of creativity in global denim fashion.

HIROFUMI Inagaki, Executive Officer and General Manager of Sales Department at Kaihara, emphasized the growing global demand for premium, sustainable fashion. He highlighted the importance of their partnership with Lenzing in advancing responsible practices. Kaihara aims to tailor denim fabrics to luxury and high-end segments, incorporating TENCEL™ fibers to offer superior quality and sustainability. Their collaboration with Lenzing positions Kaihara as a leader in developing innovative denim fabrics that cater to diverse tastes and needs, while preserving denim as a timeless trend.