Austrian firm, the Lenzing Group has expanded its revolutionary fiber identification technology to include TENCEL™ branded lyocell and modal fibers, demonstrating its commitment to supply chain transparency throughout the textile manufacturing process.

The firm stated in a statement that the successful introduction of the system used for LENZING™ ECOVERO™ branded fibres, as well as the rising number of wood-based cellulosic producers, prompted it to expand the technology for the TENCEL™ brand to assure traceability of its goods.

Lenzing's fibre identification technology allows for the physical identification of fibre origin at various stages of textile production, including fabric and garment level. This ensures complete fibre traceability, safeguards against counterfeiting and assures brands and merchants that their goods are manufactured with TENCEL™ branded lyocell and modal fibres.

It also ensures that the fibres are manufactured in cutting-edge facilities that satisfy stringent resource efficiency, environmental, and social responsibility requirements. This gives companies and customers complete transparency into how and where their products are manufactured.

Within the Lenzing E-Branding Service, fibre identification will be an important component of the fabric certification process. All textiles will be tested for fibre identification starting in November 2021, improving the security of Lenzing's online services and testing facilities while also boosting transparency and security among value chain partners. Additional services for brands and merchants will be added to the Lenzing E-branding Service by the first half of 2022.

Vice President Global Textiles Business at Lenzing AG, Florian Heubrandner, said that as consumer and industry awareness of sustainability develops, they recognize the need to strengthen product transparency and traceability to ensure that their brand credentials are effectively safeguarded and accepted by industry stakeholders and consumers. They hope to enable the textile industry to become more sustainable by extending the TENCEL™ brand's effort on supply chain transparency with their fiber identification technology, as well as ensure their brand partners have the credibility to communicate their sustainability efforts and combat greenwashing.

More companies are aiming to commit to obtaining cellulosic fibers from eco-conscious manufacturers with stringent wood sourcing policies and industry-recognized production criteria in terms of ecological and social effect as a result of the fashion industry's quest for sustainability. Consumers can be assured that the apparel and home textile items they buy are made of sustainable TENCEL™ branded fibers thanks to Lenzing's fiber identification technology and the ability to trace fibers throughout the process.

Heubrandner added that branded fiber goods will use fiber identification technology on a larger scale in the next few years, and it will eventually be feasible to monitor and trace materials in real-time across supply chains. They believe that their achievement may serve as an example to the industry of how innovation can assist to promote sustainability and move perceptions toward proven sustainable practices.