Lee launches men’s platform redefining comfort and performance

Lee is revolutionizing men’s fashion with the introduction of Lee X, a product platform that builds on the brand’s legacy of innovation and comfort. Expanding upon its popular Extreme Motion line, Lee X incorporates cutting-edge features like updated gussets for improved movement and eco-friendly details such as recycled apple skin back patches.

Lee X Move combines premium stretch denim and non-denim fabrics with Unifi’s TruTemp365 technology, offering temperature regulation, moisture wicking, and insulation. Lee X Soft Denim is crafted from cotton, stretch fibers, and Tencel, this line prioritizes a soft hand feel with regular and slim fit options. Lee X Lite non-denim uses lightweight, breathable synthetic fabrics for ultimate coolness and flexibility. Lee X shirts feature cotton-blend water-repellent fabrics with stretch for added comfort.

“We’ve worked tirelessly on Lee X to deliver game-changing innovations to our customers,” said Jimmy Shafer, Global Vice President for Lee. “The performance fabrics retain a true denim feel while offering unparalleled versatility. These styles are set to become favorites among loyalists and new consumers alike.”

Recent Posts

Icon Denim expands organic cotton line for S/S 2025

Icon Denim LA is expanding its collection made entirely from organic cotton. The brand first introduced its 100% organic cotton…

14 hours ago

EURATEX and Tunisia’s FTTH sign agreement to strengthen ties

EURATEX has signed a MoU with Tunisia’s textile trade union, FTTH, to strengthen collaboration in areas like innovation, sustainability, and…

14 hours ago

Brightfiber Textiles recycles old clothes into fabrics

Brightfiber Textiles has opened a new recycling plant in Amsterdam, turning locally collected secondhand clothes into high-quality textile fibres.

14 hours ago

Freudenberg’s nonwovens deliver customizable solutions

Freudenberg Performance Materials pushes boundaries with its fine filament nonwoven technology, combining strength and customizability across diverse sectors.

2 days ago

Neela unveils circular denim collection

Neela by Sapphire Fibres introduced a new circular denim collection developed in partnership with Recover, a global leader in recycled…

2 days ago

Reju, Rematrix create recycling model for textile waste

Reju has partnered with Rematrix to build a sustainable, textile-to-textile recycling model by addressing PET plastic waste in the fashion…

2 days ago