LANE EIGHT, the innovative performance footwear company recognized for designing versatile, sustainable and planet-conscious activewear, is collaborating with Carbonfact to accomplish a realistic estimate of their carbon footprint as part of their road to Net Zero.

Developed by prioritizing both performance and sustainability, LANE EIGHT footwear is made of natural materials like eucalyptus (Tencel) and algae (BLOOM), as well as recycled materials or the best possible alternatives, to fight the customary impact material extraction and processing has on a pair of shoes.

As part of this mission, the brand has partnered with Carbonfact, a company committed to decarbonizing the fashion industry by assessing the environmental impact of products, measuring their carbon footprint on a regular basis, and sharing their progress with all industries and communities to encourage them to do the same.

James Shorrock, LANE EIGHT Co-Founder, said that Carbonfact's approach is based on the European Commission's 'Product Environmental Footprint Pilots.' They hope to contribute to the development of comprehensive standards for the sportswear sector. While they know that creating a carbon-neutral performance shoe is nearly unattainable today, they want to progressively lower their impact until they reach a worldwide net zero.

The firm evaluated the carbon footprint of its Trainer AD 1 and HIIT Trainer shoes in collaboration with Carbonfact. These estimates take into consideration materials, production, shipping, product consumption, and end-of-life product disposal. According to the findings, LANE EIGHT shoes have a carbon footprint that is 28-38 percent lower than equivalent footwear.

LANE EIGHT will also include this information on each product page of their website to keep shoppers informed that they are making a planet-conscious purchase.

Shorrock added that their objective as a business has always been to develop a sneaker that is not only simply accessible to an ordinary customer but also defies the current industry's norms for what is considered eco-conscious. They are continually pushing their standards and developing technologies to guarantee that they give a quality product while using creative procedures to reduce r effect as much as possible.

The brand also considers packaging, using post-consumer recycled paper for packaging and reducing the quantity of packaging used by eliminating non-essential packing materials. In addition, to reduce their environmental effect, the firm has adopted water-soluble and biodegradable shipping bags manufactured by Invisible Co.