Rich heritage of handwoven collection, will be showcased at the Indian Handlooms and Textiles Day, Lakme Fashion Week Winter/Festive 2015 to be held on August 27. Organizers of the Lakme Fashion Week announced the launch of their initiative titled Reinvent Banaras' for the revival of Banaras handlooms along with designer-politician Shaina NC here on Wednesday.

With Indian Textile Day, their aim is to provide a platform to showcase the variety and vibrancy of Indian weaves and highlight Indian crafts to a global and young audience. They are delighted to announce that this special edition of Indian Textile Day will revive, uplift and reinvent Banaras handlooms in partnership with India's leading designers.

The exhibit will showcase the works of fashion designers like Ritu Kumar, Anita Dongre, Ritu Beri, Gaurav Gupta, Varun Bahl, Rina Dhaka and Krishna Mehta, on a single platform.

Shaina NC, who is spearheading the initiative, said that the entire initiative of reviving Indian textiles is more of a way to giving back to society, where designers give back to the artisans who have woven and created the most beautiful textile. Shaina NC will be also be curating a special exhibition at Dr. Bhau Daji Lad Mumbai City Museum for Lakme Fashion Week.

This is part of a nationwide campaign, led by Shaina NC, focused to uplift the Banaras handloom industry, part of the 'Make In India' initiative supported by the ministry of textiles, Government of India.

'Reinvent Banaras' will showcase the magic of Banaras handlooms on the ramp and they plan to put the focus back on Banaras handlooms through exhibitions, fashion films, demonstrations and panel discussions, said Saket Dhankar, vice president and head - fashion, IMG Reliance Ltd.

Purnima Lamba, head of innovations, Lakme India, shared that this season, on the Indian Textile Day at Lakme Fashion Week, they look forward to extend support and encouragement to the "talented craftsmen of the country by launching a design movement.