Loading…
news

Labrum, Guinness to develop a limited-edition collection

YarnsandFibers News Bureau 2023-08-04 16:50:02 – United Kingdom

London-based menswear brand Labrum and Irish beer brand Guinness have collaborated to develop a limited edition capsule collection. This collection will be available to shop from 7th August on the official website of the brand.

The upcoming collection will showcase Labrum's renowned safari shirt, T-shirts, cap, bucket hat, and socks, all of which draw inspiration from the Western African heritage of the brand's founder, Foday Dumbuya.

The collection shows heartwarming co-created prints which capture happy, domesticated moments of families and friends gathering over a glass of Guinness.

“This collaboration goes beyond clothing; it’s a union of passion, heritage and community. It pays homage to Sierra Leonean social traditions such as the beloved pastime of coming together over a drink of Guinness and a game of draughts or checkers,” said Foday Dumbuya. “Guinness has always been a part of such traditions, which provide a special way to connect, foster new relationships and create lasting memories in Sierra Leone. By infusing this essence into our partnership with Guinness, we celebrate unity, camaraderie and the power of shared experiences.”

0 0 vote
Article Rating
0 Comments
Inline Feedbacks
View all comments

Market Intelligence

Ask for free sample Report


why us?
21 yrs

experience

Fortune 500

Customer Base

100%

dedicated team

55+

Countries Served Worldwide


newsletter

Register below to receive our newsletters with latest industry trends and news!

WeCreativez WhatsApp Support
Our support team is here to answer your questions via WhatsApp. Ask us anything!
? Hello