To address the denim production challenge, Turkish textile mill Kipas partnered with dye manufacturer Archroma and laundry innovator Jeanologia to develop Contra Colors. This innovative concept allows for high-contrast denim designs with a reduced environmental footprint, making it an ideal choice for lasering and achieving vintage effects with minimal impact.

According to Carmen Silla, marketing director at Jeanologia, and Julio Perales, technical manager for denim at Archroma, the key challenge in achieving washed-down looks on black denim lies in the extensive post-processing required. Black fabrics typically demand additional manual work and washes after laser applications, making production more resource-intensive.

Mustafa Güleken, general manager at Kipas, emphasized that the innovation eliminates the need for extra processing steps. "At Kipas, we focus on creating solutions that enhance both design and production while considering the entire product lifecycle," Güleken explained. The concept integrates TENCEL™ fibers to align with eco-friendly goals, ensuring a sustainable approach to denim production.

With Contra Colors, the collaborative efforts of Kipas, Archroma, and Jeanologia aim to revolutionize the denim industry by reducing its environmental impact while providing high-quality, fashionable options for consumers.