Online retailer KIDLY has unveiled its first-ever children's denim collection, featuring six thoughtfully designed pieces for 1-7 year-olds. The collection includes jeans, dungarees, an overshirt, a quilted 'shacket,' a denim pocket dress, and a jumpsuit. Crafted by KIDLY's in-house design team, the pieces are made from super-soft, mid-weight denim, prioritizing comfort and providing room for growth.

In line with KIDLY's commitment to eco-conscious practices, the collection carries the Low Impact certification under the Environmental Impact Measurement (EIM) benchmark. This certification reflects reduced water and energy usage, along with fewer chemicals in the manufacturing process. The denim used in the collection is sustainably sourced from cotton.

James Hart, Founder & CEO at KIDLY, expressed excitement about introducing the KIDLY Label denim collection, acknowledging the challenges of aligning design and eco-credentials.

Helene Challot, Head of Buying at KIDLY, emphasized the collection's blend of modern style and sustainability, recognizing the significance of offering a low-impact option in the kids' market at an affordable price point.