As many brands emphasise and restructure their supply chains to meet growing demands of sustainable practices the fashion label Kepi joins the movement. The founders of the brand launched it to address the growing sense of uneasiness deeply growing in the fashion industry.

Kepi not only addresses transparency, ethics and respect for the environment but also aims to create deeply meaningful apparel, that could potentially influence buyers to make responsible decisions. The brand is deeply rooted in transforming the power of clothing and positively influencing consumers towards sustainable decisions. The brand aims to drive consumers to adopt a new approach to conscious dressing to create a positive influence on the way people feel, their well-being and cause a profound and lasting impact in every aspect of their lives.

The first step the brand has taken towards a positive change has influenced the brand to develop every garment taking into account its environmental impact by using sustainably sourced materials such as recycled fabrics and organic cotton. The brand has also ensured responsible manufacturing is conducted by taking into account ethical factors like wages and safe working conditions for the people who make the pieces.

Kephi focuses on meticulously constructed wardrobe essentials, like tracksuits, t-shirts, hand-dyed denim and sharply cut blazers in a pastel and natural palette that caters to both menswear and womenswear collections. Each piece aesthetically contributes to stylish and timeless apparel. The main mission of the brand is to generate and promote a positive mindset which ultimately leads to great constructive changes. The name of the brand has been derived from the Greek word ‘kefi’, which means joy, passion and happiness.

Their garments are bold in style and prints to encourage and empower people to create a meaningful and positive action in their lives.