Kappahl has introduced a new range that includes Circulose, a substance made from discarded textiles and created by researchers at KTH Royal Institute of Technology. Kappahl, based in Sweden, is dedicated to providing responsible fashion that feels right for the wearer. Stockholm's KTH is a public academic university.

Kappahl's sustainability goals are lofty: by 2025, all products will be manufactured in a more sustainable manner, which is 70% currently. With the launch of a spring collection that features recycled materials, the fashion house is now challenging conventional methods of manufacturing.

Kappahl has been a Re:newcell affiliate since 2019, accelerating the advancement of new technology for sustainable processes. Kappahl's decision to participate actively in Re:newcell's development is just one part of the company's dedication to meeting its aggressive environmental goals and exploring new creative manufacturing technologies.

Re:newcell has created a method for chemical recycling of textiles. The company was established as a result of a project at KTH that culminated in the development of Circulose, a natural material made entirely of recycled cotton textiles. This new content allows businesses to reduce their environmental footprint due to clothing waste. Kappahl has been a co-owner of Re:newcell since its inception.

Kappahl's line, which is made up of 50% Circulose, will be available in a limited edition. The remaining 50% is viscose made from cellulose sourced from FSC-certified plantations. The fashion prints on the garments are hand-drawn and simple to match with the single-color pieces in the series. According to the company, the range will be available in sizes XS-XXXL and will be launched for the brands Kappahl woman and XLNT.

The sustainability manager business unit at Kappahl, Lina Nyqvist, said they will grow their business model while still recycling textiles that have been in circulation thanks to innovative technology. A substance like Circulose allows them to move to a sustainable process from the design phase forward, allowing them to meet their consumers' high standards for both style and sustainability.