Jeanologia, a Spanish firm that creates eco-friendly solutions, was able to reduce water usage from 100 to 1 liter from the cloth to the finished garment, thanks to its technologies.

On March 22, World Water Day, Jeanologia reminds us that the textile business is one of the most water-intensive, wastewater-producing, and polluting industries. The company is emphasizing the necessity of converting production facilities into eco-efficient buildings that support sustainability and the circular economy as a result.

Carmen Silla, the marketing director at Jeanologia, said that water is a precious and scarce resource. They are confronting a water problem, and as an industry, they have to create utilizing the least resources and eliminate waste. She also stated that anyone who does not consider sustainability would be out of the market.

Water is a crucial topic in the SDGs (Sustainable Development Goals), and in the future regulatory framework of the textile sector, Silla emphasized, adding that sustainability is not an issue of marketing and is an obligation for everyone.

She also mentioned how technology may help them meet some of the SDGs and how it can balance profit, people, and the environment.

The biggest task the textile industry is presently facing is being led by Jeanologia: to completely dehydrate and detoxify the denim industry. It has revealed that by integrating its technology, it is feasible to cut the amount of water used to finish clothes from 100 to just 1.

In comparison to conventional procedures, the company's G2 Dynamic and Anubis technologies for textiles minimize water use by up to 95%, chemical consumption by 100%, energy consumption by 80%, and carbon footprint by up to 40%.

Without using water, chemicals, or pumice, the ground-breaking G2 Ozone air-washing machine gives jeans a vintage look and stone-washed effects. Moreover, its eFlow technology employs nanobubbles rather than water to deliver chemicals to the garment, enabling zero discharge and reduced water usage. Using these technologies together, Jeanologia reduces the amount of water and chemicals used in the process by 80% and 70%, respectively.

The H2Zero, a tiny water treatment system that links to each washing machine to create a closed circuit, is essential for cutting water consumption to just 1 liter per wash.

Finally, the marketing director of Jeanologia emphasized the necessity of continuously using EIM software to assess the environmental impact of the textile sector. a standard within the industry that promotes ongoing progress in garment finishing and lays out the path toward using less water and developing more environmentally friendly procedures.

Silla added that their goal is to work together with all industry participants to make blue jeans the most environmentally friendly clothing item in human history and a symbol of the new earth rebels—rebels who cherish and defend the environment.