Intertextile Shanghai Home Textiles, the Asia’s largest home textiles trade fair designed to allow overseas exhibitors to take advantage of key sectors in the domestic industry and a promising market condition. The strong demand in China for premium European products led to its creation last year, with exhibitors from 16 different EU countries taking part.

Intertextile Shanghai Home Textiles – Autumn Edition organised by Messe Frankfurt (HK) Ltd; the Sub-Council of Textile Industry, CCPIT; and the China Home Textile Association (CHTA). Intertextile Shanghai Home Textiles' autumn edition will be held again at the Shanghai New International Expo Centre from 27-29th August. Following the success of 2013, promising market conditions await exhibitors at this year’s Intertextile Shanghai Home Textiles.

Intertextile Shanghai Home Textiles focuses on more than just fabrics. A Carpet Zone featuring floor covering exhibitors, and wall coverings, sun protection systems and curtain accessory products will be features of the fair again in 2014. Also returning is the Intertextile Design Boutique where original artwork and creative designs for home textiles can be found.

At present, bedding and towelling a growth market in China As consumers are looking more for premium products in this category, and top international brands such as Curt Bauer, Martinelli, Marzotto and Mundotextil are whose products were successful last year.

Decorative fabrics are also a key product group at the fair with over 70% of all exhibitors last year falling within this category. This matches the high domestic demand for these items.

Based on the high interest from buyers in the international areas at last year’s fair, this demand for foreign brands is expected to continue. Overseas trends are increasingly influencing purchasing decisions in the domestic home textiles market, and high-end brands in particular can benefit from the recent rise in demand for luxury items.