InPost, an eCommerce delivery business, has partnered up with Yellow Octopus, a sustainable fashion manufacturer, to make it easier for customers to donate and recycle their garments.

Consumers can utilize Yellow Octopus Group's clothes recycling app to participate in clothing donations and recycling thanks to new cooperation between delivery business InPost and sustainable fashion solutions provider Yellow Octopus Group.

The partnership seeks to encourage customers to donate and recycle clothing by providing them with special discount vouchers for each contribution. The goal is to contribute to the circular fashion movement, in which old garments are reused, recycled, or remade rather than being thrown away.

Circular fashion is a rapidly expanding movement that aims to reuse and recycle all resources, reduce waste and pollution, and restore the environment.

Consumers can register their old clothing on Yellow Octopus Group's reGAIN app and drop them off for free at any InPost locker in the UK. It only takes a few seconds to complete the procedure.

Unwanted clothing may be given to charity as well as refurbished, upcycled, or recycled into new sustainable goods using the reGAIN app program, which connects a network of textile recycling innovators, research initiatives, student projects, and fashion designers.

InPost UK CEO, Jason Tavaria, said that they're happy to work with Yellow Octopus to assist their reGAIN program. This partnership is another statement of confidence in the fast-growing circular economy of fashion. Their own research shows that customers – particularly 18-34-year-olds – are increasingly seeking methods to live more sustainably — what they need to do is make green behavior adoption as simple as possible.

The fashion sector is under intense pressure to decrease carbon emissions and waste, not least from a new generation of customers demanding greater environmental transparency, therefore both InPost and Yellow Octopus Group are optimistic that this new cooperation will help to shift consumer perceptions.