Indo Count has a new line, larger offerings and a glance at some products for the Back-to-College. Bryan Parker, vice president-design and merchandising commented that new for market is Simply Put, all-cotton pin-tucked and pleated duvet covers with surface interest, weaving and a bit of print with a neutral color story.

Buyers at market are getting a chance to see the work of Indo Count’s fashion merchandising interns from Auburn and Mississippi State universities, who were challenged to study the BTC category and design bedding with the college student in mind. Parker said that, the designs were sent to India, and samples were created for market.

Both designs are ”trend right,” said Parker, with one offering a more modern, sophisticated look and the other a simpler, shabby chic style. He said the two interns created designs they felt “filled a void in the market.” While much of the bedding offered to college students is fun and dorm appropriate, “they wanted bedding they could carry with them after graduation.”

Parker said there are four new designs under the William Morris collection, two for Sanderson and three for Harlequin, within it’s licensed fashion bedding.

Indo Count debuts four new collections with a more contemporary vibe and a mix of woven, print and embroidery, building on last market’s Atlas introduction. There are five new collections under the Heirlooms of India brand, which offer wood block and medallion prints and bright colors.

Also in its fashion bedding segment, the company is expanding on The Pure Collection, it’s organic brand, doing print, embroidered and woven shabby chic designs on a base cloth of unbleached and undyed cotton or cotton linen.