Inditex, the parent company of fashion brand Zara, is joining Canopy’s Pack4Good campaign. This initiative focuses on sustainable alternatives to logging ancient and endangered forests, such as recycled pulp and paper, Next Generation Solutions, and FSC Certification.

Inditex has expanded its decade-long CanopyStyle commitment to eliminate the use of Ancient and Endangered Forests in their textiles to now include their paper packaging.

Nicole Rycroft, Executive Director of Canopy, stated, “It’s exciting to see Inditex apply the same leadership to reducing their paper packaging footprint as they have to eliminating vital forests from their textiles. A company of their size signals to paper packaging suppliers that it’s time to protect forests and invest in lower-impact alternatives.”

Javier Losada, Inditex Chief Sustainability Officer, explained, “We’ve worked hard to keep endangered forests out of our textile supply chain, and now we’ll extend that to our packaging. We’ve already taken steps toward reduction, reuse, and increased recycled content. We look forward to working with Canopy to develop Next Gen alternatives that reduce waste and help keep forests standing.”

As a Pack4Good partner, Inditex will build on existing initiatives to reduce packaging use, including reusable boxes for intra-business use, increasing recycled paper content, and incorporating innovative Next Generation fibers into their paper packaging. These alternatives to wood fiber include materials like cereal straws, hemp stalks, jute, and tomato stems, which are often wasted or burned.