Indiaspopup.com, Dallas based luxury fashion retailer has announced the launch of its fashion e-commerce site which will serve as India's premier online destination for luxury designer fashion in the United States.

Indiaspopup.com is the USA's Premier Online Destination founded by Archana Yenna, which sells Indian Luxury Designer Clothing, Jewelry, and Accessories. Indiaspopup was established in the online retail space in 2017. Since then, they have been seeing a rise in conscious buying patterns among consumers. Its headquarters are situated in Dallas, Texas.

Founder of Indiaspopup.com, Archana Yenna said that the inquiries about more environmentally sensitive purchasing ethics have surged. To see consciousness towards the environment rising in the industry practices, is a welcome change, with Indian fashion so heavily influenced by large demand and heavy textile. She added that the main aims of this initiative are to amplify the ethical practices put in place by the brand partners and to drive more consciousness to the minds of the consumers before they proceed to checkout. 

The new ‘Sustainable Edit’ within the website will allow the customers to search those handpicked collections from designers who have adapted responsible manufacturing to reduce the negative effect on the environment. Archana said that Craft, Culture, and Community are the 3 main criteria was used to screen the brands which are featured in the ‘Sustainable Edit.’ 

India is the land of the original Sustainable Attire Movement i.e. Mahatma Gandhi promoted the use of organically grown fabrics in India and now the same concept is bringing the same ethos back. Keeping in mind the rich history of the organic movement that comes from India, Archna says that to have the platform to showcase such an incredible movement within the land of heritage that is spreading globally, they are thrilled. All the products are evidence of the care given to environment-friendly practices.