The First Home of India Handloom Brand Products stores are already operational in five major metro cities-- Delhi Bengaluru, Mumbai, Chennai and Kolkata. As part of its expansion plan, India Handloom Brand (IHB) opened its network in Coimbatore city, said Alok Kumar, Development Commissioner (Handloom), Ministry of Textile, in a release.

IHB has also identified 83 locations to open such stores over a period of time and six stores are successfully functional, selling various products at an affordable price, he claimed.

IHB products are getting very good response from its customers and market and the showcased collections are made using textiles from across India to create a unique identity and promote the rich Indian culture and heritage.

Alok Kumar said that the presence of IHB logo would differentiate their products and assure the customer of its quality. The premium branding will enable the weavers to use good quality raw material and produce high quality products and enhance their sales and earnings through bulk marketing of these products both within and outside India.

The Ministry of Textile’s main focus is to retain the sanctity of the traditional hand-woven textiles while moulding the styles for a more contemporary look. This is part of a continued initiative by the IHB to promote Indian Handloom.