Ministry of Development of North Eastern Region, Government of India, National Institute of Fashion Technology and The Indian Handloom Brand (IHB), a Ministry of Textiles initiative, organized a Fashion Show at Pragati Maidan during "DESTINATION NORTH EAST- 2016" where rich heritage of handloom textiles was showcased to promote North East handloom.

Indian Handloom Brand and NIFT has been a pioneer in preserving the regional traditions through its Craft Cluster initiative, which is integrated into the curriculum.

Indian Handloom brand along with National Institute of Fashion Technology put on display handloom textiles from Assam, Arunachal Pradesh, Manipur, Meghalaya, Mizoram, Nagaland and Tripura at the fashion show.

The showcased collections are made using textiles from North East Region to create a unique identity and promotion of the rich culture and heritage of North Eastern India. This is part of a continued program by the IHB to promote Indian handloom. The main focus is to retain the sanctity of the traditional hand-woven textiles while molding the styles for a more contemporary look.

Alok Kumar, Development Commissioner (Handlooms), Ministry of Textile, speaking on the occasion said that the north eastern part of country has a very rich cultural heritage and they want to bring this forward to the entire country.

The region has one on the finest traditions in hand-woven textiles and Indian Handloom Brand are committed to help them strengthen and grow regionally as well as nationally.

The show presented beautiful and enriched collections of renowned designers such as Sunita Shanker, Sidharth Sinha, Richana Khumanthem, Ningthibi Rajkumari, Sakaru Kyndiah, Medha Bansal, Easternlight Zimik, Barsha and Jagrity, Kari Lombi.