equestrian fashion
Hugo Boss, a prominent German clothing company known for selling clothing, accessories, footwear, and fragrances, is venturing into a new product category, equestrian fashion. They are set to introduce a new line called “Boss Equestrian” by September 15th.
Daniel Grieder, the CEO of the company, has explained that this expansion aligns with Boss’ 24/7 lifestyle approach which aims to extend the brand into areas that suit its premium image.
The Boss Equestrian collection is created, manufactured, and distributed by Bold Equestrian Ltd. It offers a range of lifestyle fashion items for both men and women. Additionally, there will be a selection of horse accessories available in the brand’s signature colors: black, white, and camel. The upcoming spring/summer 2024 collection also plans to introduce more colors.
To promote the launch, Boss Equestrian will feature Olympic athletes and “equestrian influencers” as brand ambassadors in their marketing campaign.
Avantium has made a major breakthrough in textile recycling, developing a unique method to separate and reuse both cotton and…
Ventile has teamed up with Norwegian brand Northern Playground to introduce a new lightweight anorak designed for both outdoor adventures…
Faherty Brand has announced a new collaboration with Alternew to improve the shopping experience by offering convenient alteration services to…
GFA and PDS Ventures are searching for early-stage innovators with sustainable solutions that can transform the fashion and textile supply…
Ambercycle has partnered with Benma, a Chinese sustainability solutions provider, to accelerate circularity in textiles through the production of cycora…
A trade delegation from the Netherlands will visit Bangladesh from February 10th to 13th, 2025, as part of the Netherlands…