House of Fluff introduces plant-based fur in its new collection

As animal lovers refuse to buy fur and leather, and although they are marketed as natural, both components undergo heavy chemical treatment before being dispatched for purchase. Faux provides other option keeping aesthetics in mind made from polyester, which debatably has its own environmental drawbacks. Polyester is high-emissions manufacturing, micro-plastic shedding, and the fact that it’s made from oil.

To tackle these problems and ensure circularity, House of Fluff has invested three years to develop its very own natural, animal-friendly and plant-based fur. With the launch of the brand’s new collection BioFurs and cactus leather, it joins the likes of Stella McCartney, who introduced a faux fur made of corn last year, and Reishi, an innovator in the mycelium “leather” space.

House of Fluff’s garments is easily accessible and mood-enhancing. The collection features BioFur hoodies, peacoats, and zip-ups are ultra-plush in a range of colours from ivory, camel, lavender to cobalt. All of them are sold for less than $500. The fashion house is able to meet these price points as the textiles are centrally developed ( rather than purchasing it from a textile mill) and it sells direct to consumers eliminating additional mark-ups. The owner that if many were not able to afford the innovations there was no point. The brand wants the pieces to easily fit into peoples lives. The BioFur is made from a top-secret corn polymer, but it does require a bit of recycled polyester to hold the fibres together. Canter stated that their ultimate goal was to remove polyester completely. In the meanwhile, the brand has found the upstream solution” to deal with the potential microplastics, which is an additive that’s used at the beginning of the textile manufacturing process. This helps waste management if any of the pieces were to end up in the ocean or the landfill the additive kicks in and a chemical begins to eat away at the microplastics. The textile acts as a natural fibre and completely decomposes.

The designer is ahead of the game as non of her peers have this technology yet. She believes that this could be a fix for the dependency on synthetics, which now make up the bulk of the clothing industry.

Recent Posts

Swisstulle advances dyeing efficiency with JigMaster

Swisstulle adopted JigMaster for its dyeing and finishing operations, especially for high-quality technical textiles used in fashion and automotive industries.

3 days ago

Birla Cellulose and Circ partner to scale textile recycling

Birla Cellulose, a leader under the Aditya Birla Group, has announced a long-term partnership with Circ, a U.S.-based textile recycling…

3 days ago

CARBIOS unveils enzymatically recycled polyester t-shirt

CARBIOS has collaborated with leading brands Patagonia, PUMA, Salomon etc. to create a groundbreaking polyester garment made entirely from textile…

3 days ago

Yangi launches sustainable fiber-based food tray

Yangi, renowned for its renewable packaging solutions, has launched a fiber-based food tray as a sustainable alternative to plastic trays…

3 days ago

Tarpaulife Project develops alternative to PVC-coated fabrics

The European Tarpaulife Project is working on polyolefin-coated fabrics, such as polyethylene, that can be manufactured to compete with PVC-coated…

3 days ago

Better Cotton to standardise measurements for cotton production

Better Cotton has joined the global non-profit alliance, Cascale, in a three-year project aimed at standardising LCA methods across the…

3 days ago