Hot Topic, Inc., the leader in pop culture merchandising, has unveiled a brand-new "360-resale" program called "Hot Topic Replay" that enables users to purchase used goods directly from the retailer's website.

ThredUp, one of the largest online fashion resale platforms, started the effort alongside it, using its Resale-as-a-Service (RaaS) platform to power the resale experience.

Customers may also acquire pop culture brands on the specialized ThredUp platform in addition to previously owned Hot Topic merchandise.

Hot Topic's CEO, Steve Vranes, said that incorporating resale into the company's economic model is an exciting possibility for their customers and another step towards sustainability. With the introduction of Hot Topic Replay, their consumers may now repurpose treasured pop culture memorabilia.

By packing a box with lightly used products and returning it to ThredUp with a pre-paid shipping label, buyers in the US will also be able to receive shopping credit for "gently worn" merchandise from the brand.

The retailer enjoys a particularly strong following among younger customers, who are lured to the brand by its continued cultural relevance.

ThredUp's CEO, James Reinhart, said that they're thrilled to enable Hot Topic Replay and believe that entering resale will help Hot Topic build brand affinity among customers who are looking for that special band t-shirt or collectible item, while also serving as a new growth channel for the business.