H&M launches blockchain-based IoT rental service in Germany

The H&M Group’s Berlin Mitte Garten store and circular fashion blockchain developer lablaco have partnered to launch a new blockchain-based Internet of Things (IoT) rental business that allows customers to rent and swap garments within a set collection.

The new H&M rental business is built on lablaco’s circular fashion platform, Spin, and is characterized as the “first” blockchain-based IoT rental service.

H&M Mitte Garten and lablaco hope to use the collaboration to investigate the possibility of rental services in the new linked and digitized circular fashion industry.

The technology allows the item of clothing to be booked, paid for, and ready to wear with just one click. The item is checked, cleaned, and readied for the next consumer to rent when it is returned to the store.

Customers in the H&M Mitte Garten shop can now use their cellphones to scan IoT care labels on selected products, not just to track numerous unique product journeys on blockchain at the item level, but also to add memories and stories to the garments by uploading their looks.

Stiliana Stoyanova, PR and event manager at Mitte Garten, said that they have a unique community and consumer base – they love to try new things, to experiment with their style and looks in a way that is fashion-forward, sustainable, and inexpensive.

The rental service will be accessible from now through the end of the year, and it will include a variety of collections. The inaugural collection will include 12 various fashion pieces, with rental periods ranging from five to three weeks and daily prices ranging from EUR5 to EUR9 (US$5.82 to $10.49). The Spin account is completely free.

Recent Posts

MANTRA, NABL launch specialized medical textile testing training

The MANTRA in Surat has partnered with NABL, a division of the Quality Council of India, to offer a specialized…

23 hours ago

ReHubs, AMI to launch Textiles Recycling Expo in Brussels

ReHubs, a European hub focused on textile-to-textile recycling, is teaming up with event organizer AMI to launch the Textiles Recycling…

23 hours ago

ReBioCycle project to revolutionize bioplastic recycling

The four-year ReBioCycle project seeks to advance recycling technologies for bioplastics such as PLA and PHA with €7.5 million in…

24 hours ago

MPs urge UK to block forced labour goods

Labour MPs urge the government to introduce legislation to prevent products linked to forced labour in China’s Xinjiang region from…

2 days ago

AbTF joins “Make the Label Count” for transparency

AbTF has joined the Make the Label Count initiative, a coalition aimed to ensure fair and transparent sustainability evaluations for…

2 days ago

MCM uses vegan leather eco-friendly handbag collection

MCM has unveiled its first handbag collection crafted from Mirum, a plastic-free and vegan leather alternative, reflecting the brand’s sustainable…

2 days ago