H&M invests in textile-to-textile recycling project, Syre

H&M has pledged to invest $600 million in recycled polyester over the next seven years to support the textile-to-textile recycling initiative called Syre, initiated by Swedish retailer Vargas Holding and backed by TPG Rise Climate. Syre aims to revolutionize the textile industry by implementing textile-to-textile recycling at a large scale, starting with polyester, with the goal of reducing polyester emissions by up to 85 percent. The project will establish multiple production plants, beginning with a factory in North Carolina, to produce circular polyester.

Dennis Nobelius, CEO of Syre, expressed the vision of creating a world where every textile fiber is recycled and put to use repeatedly, driving the transition from a linear to a circular value chain. Through Syre, H&M Group aims to lead a meaningful shift in the industry by moving away from virgin polyester and conventional bottle-to-textile recycling (rPET) polyester. The $600 million offtake agreement with Syre covers a significant portion of H&M Group’s long-term need for recycled polyester.

Daniel Ervér, CEO of H&M Group, emphasized the importance of integrating circularity across their business and inspiring other industry players to join in closing the loop for a more sustainable future.

Susanna Campbell, Chair of the Board and Co-founder of Syre, highlighted the project’s role in enabling the industry to meet ambitious sustainability targets for polyester-intensive sectors such as apparel, automotive, and home interior.

Recent Posts

INNOVERA shines in Karmuel Young’s convertible design

Modern Meadow proudly announced that Karmuel Young, founder of the Hong Kong-based menswear label, integrated the INNOVERA biomaterial into his…

2 days ago

XYXX launches fast-fry innerwear range with Tactel fabric

XYXX has introduced its latest innovation in men’s innerwear, featuring Tencel-enhanced Tactel fabric that enables fabric to dry up to…

2 days ago

Dhana Inc., Accelerating Circularity to advance sustainability in textiles

Dhana Inc. has partnered with Accelerating Circularity Inc. (ACP), a nonprofit organization focused on developing textile-to-textile recycling systems.

2 days ago

Circulose, Tangshan Sanyou to scale sustainable textile production

Circulose has entered a strategic partnership with Tangshan Sanyou Chemical Fiber, marking a major step toward the commercialization and scaling…

3 days ago

LebaTex introduces faux leather collection

LebaTex has launched a new faux leather collection featuring over 100 unique colors and textures, including polyurethane, vinyl, and silicone…

3 days ago

Gabriela Hearst unveils sustainable sneaker collection

Gabriela Hearst has introduced eco-friendly sneaker line, named "Ohio," made from 30% recycled materials, reflecting the brand’s commitment to sustainability.

3 days ago