H&M Group's Creator Studio has introduced a new feature that uses AI (Artificial Intelligence). This feature lets people create their own custom clothing quickly and easily with the help of AI-generated designs based on text input.

This AI tool is a text-to-image tool. It takes the words you write and turns them into clothing designs. You don't need to be a professional designer – anyone can use it. You can create your own unique designs in just a few seconds.

With this new tool, you can turn your written ideas into clothing designs in different styles. These designs can be made and sold right away. H&M Group has a global system for printing and delivering these custom items, and it is done in an eco-friendly way.

Creator Studio, which started in 2021, uses its own technology to help artists, labels, and others create custom clothing easily. They aim to make this process more sustainable, cost-effective, and hassle-free.

Dinesh Nayar, the managing director of Creator Studio, explains that their goal is to help people express themselves through custom clothing. They want to remove any barriers that might stop people from creating their own designs. Adding AI to their toolkit is a natural step in this journey.

All the artwork generated by AI is printed on a special clothing line called True Blanks. These clothing items are made from 100% organic cotton or recycled polyester. They have a variety of designs for men, women, and children's clothing and accessories.