Technology platform Higg has announced a new program in collaboration with atma.io by Avery Dennison, FibreTrace, and TrusTrace to offer comprehensive traceability across the global supply chain.

The Higg traceability program aims to help global brands identify hidden consequences in their manufacturing processes, ensure fiber integrity, and better understand, communicate, and accelerate product sustainability.

Consumer brands will be able to identify and share the supply chain origin of billions of items with their upstream value chain partners, as well as highlight and publish sustainability information – on their own and other e-commerce platforms  – to the public and other stakeholders through the program.

Higg CEO Jason Kibbey, said that consumer goods businesses have a huge need to accelerate sustainability improvements and need comprehensive tools and contextualized data that can expose untracked regions of the supply chain. They're delivering substantial new features to the Higg platform, working with some of the world's most advanced traceability innovators, to enable brand and store clients to understand and trace product certifications and provenance.

The program launches with partners atma.io by Avery Dennison, FibreTrace, and TrusTrace, who will integrate their unique services onto the Higg platform to link 45,000 users, 500 brands, and merchants, and tens of thousands of factories, adding product chain-of-custody tracking to the platform.

Kibbey, added that they're thrilled to join with these organizations, all of whom are dedicated to increasing transparency and sustainability, and each of whom contributes unique talents to the industry. Higg is laser-focused on aggregating high-quality environmental, social, and governance data to establish a single source of truth for consumer goods industries. Working with best-in-class traceability innovators is an important step toward assisting its consumers in making more informed sustainability decisions.

Higg's traceability partners will use blockchain technologies to enhance the product chain of custody tracking and tracing, streamline certification claims, and manage material movement, supplier data, consumer engagement, and brand protection. The global industry's collaborative strategy aims to provide Higg users with instant, verifiable insights while also allowing companies to better meet public expectations, corporate sustainability goals, and regulatory monitoring.

Higg's traceability partners will be able to engage with a wide range of global organizations, while Higg platform customers will have access to top traceability solutions. Higg's important social and sustainability data will be made available for direct integration into partner platforms as part of this program, resulting in more robust solutions for both partners and their customers.