Harrods to offer fashion rentals with My Wardrobe HQ

Harrods, the iconic British department store, has become the latest shop to offer a garment rental service. The firm has partnered with rental platform My Wardrobe HQ to provide consumers with the option to rent clothing both online and at a special pop-up at Harrods’ Knightsbridge shop. Customers will be able to rent items for 4, 7, 10, or 14 days.

As shoppers prepare to return to in-person social gatherings following a year of on-and-off lockdowns, Harrods said the pop-up will carry a “well-selected” collection of formal and event pieces.

It comes before England’s much-anticipated ‘Freedom Day’ on July 19th, when nearly all remaining Covid restrictions will be abolished, including for major occasions such as weddings.

Harrods has undertaken a variety of environmental initiatives as it investigates new circular business models. Last year, the firm established a relationship with The Restory, a London-based after-care service, to provide repairs to its clients.

Harrods’ fashion director Lydia King said that the relationship will breathe fresh life into amazing collections and stand-out pieces that haven’t had the chance to be seen or appreciated during the epidemic.

King added that she is so proud to share the edit that they have put together, a selection of gowns that can be worn in a variety of ways for every occasion. Their fashion clients have more weddings, birthdays, and other events than ever before, and event dressing is once again a joy.

MWHQ co-founder Sacha Newall said that the collaboration would maximize the audience for those products and guarantee that they remain in circulation for as long as possible. This is where the two worlds of sustainability and fantasy collide.

Recent Posts

Indorama Ventures partners for commercial-scale bio-PET bottles

Indorama Ventures has teamed up with Suntory, Iwatani, and others to introduce the first commercial-scale bio-PET bottle, made from certified…

13 hours ago

Milliken & Company launches innovative moisture barrier

Milliken & Company has introduced Milliken Assure, first flame-resistant moisture barrier for firefighter turnout gear that is free from PFAS…

13 hours ago

Paradise Textiles, Kintra Fibers launch bio-synthetic material garment

Paradise Textiles has collaborated with Kintra Fibers, a leader in bio-based fibers, to produce the first garment made from Kintra’s…

13 hours ago

Swisstulle advances dyeing efficiency with JigMaster

Swisstulle adopted JigMaster for its dyeing and finishing operations, especially for high-quality technical textiles used in fashion and automotive industries.

6 days ago

Birla Cellulose and Circ partner to scale textile recycling

Birla Cellulose, a leader under the Aditya Birla Group, has announced a long-term partnership with Circ, a U.S.-based textile recycling…

6 days ago

CARBIOS unveils enzymatically recycled polyester t-shirt

CARBIOS has collaborated with leading brands Patagonia, PUMA, Salomon etc. to create a groundbreaking polyester garment made entirely from textile…

6 days ago