American clothing brand Hanes is expanding its popular Hanes® Originals line with the launch of Hanes® Originals featuring SuperSoft fabrics. This new line builds on the success of Hanes Originals by offering fresh designs, vibrant colors, and incredibly soft fabrics made from bamboo-derived viscose.
Jane Newman, Chief Design Officer of Global Innerwear at HanesBrands, expressed excitement about the release of Hanes Originals with SuperSoft fabrics. She emphasized the brand’s dedication to creating clothing that meets all consumer needs, with a focus on unmatched softness achieved through innovative fabrics.
Part of the iconic Hanes Originals collection, these essentials celebrate softness and resilience. With new tonal patterns and fabrics, the SuperSoft styles embody Hanes’ authenticity and commitment to quality.
The Hanes Originals with SuperSoft styles are available for men, women, and children, offering a range of basics such as underwear, bras, socks, and loungewear. Prices range from US $10 to US $34, ensuring that consumers can enjoy supreme softness at affordable prices.
Swisstulle adopted JigMaster for its dyeing and finishing operations, especially for high-quality technical textiles used in fashion and automotive industries.
Birla Cellulose, a leader under the Aditya Birla Group, has announced a long-term partnership with Circ, a U.S.-based textile recycling…
CARBIOS has collaborated with leading brands Patagonia, PUMA, Salomon etc. to create a groundbreaking polyester garment made entirely from textile…
Yangi, renowned for its renewable packaging solutions, has launched a fiber-based food tray as a sustainable alternative to plastic trays…
The European Tarpaulife Project is working on polyolefin-coated fabrics, such as polyethylene, that can be manufactured to compete with PVC-coated…
Better Cotton has joined the global non-profit alliance, Cascale, in a three-year project aimed at standardising LCA methods across the…