Hanes introduces Hanes Originals Line with SuperSoft fabrics

American clothing brand Hanes is expanding its popular Hanes® Originals line with the launch of Hanes® Originals featuring SuperSoft fabrics. This new line builds on the success of Hanes Originals by offering fresh designs, vibrant colors, and incredibly soft fabrics made from bamboo-derived viscose.

Jane Newman, Chief Design Officer of Global Innerwear at HanesBrands, expressed excitement about the release of Hanes Originals with SuperSoft fabrics. She emphasized the brand’s dedication to creating clothing that meets all consumer needs, with a focus on unmatched softness achieved through innovative fabrics.

Part of the iconic Hanes Originals collection, these essentials celebrate softness and resilience. With new tonal patterns and fabrics, the SuperSoft styles embody Hanes’ authenticity and commitment to quality.

The Hanes Originals with SuperSoft styles are available for men, women, and children, offering a range of basics such as underwear, bras, socks, and loungewear. Prices range from US $10 to US $34, ensuring that consumers can enjoy supreme softness at affordable prices.

Recent Posts

Teijin Frontier develops innovative fabric

Teijin Frontier has introduced a next-generation fabric with dual-layer knitted technology that offers contact cooling and prevents sweat-induced stickiness.

23 hours ago

GTT partners with Golden Long John for sustainable fabric dyeing

GTT has partnered with Golden Long John, a supplier for global footwear brands, to advance cleaner and more efficient fabric…

23 hours ago

Ventile collaborates for biodynamic cotton farming in Egypt

Ventile has collaborated with EBDA to promote biodynamic farming in Egypt, marking the second year of focusing on supporting sustainable…

23 hours ago

Von Holzhausen launches sustainable carry sling for Apple Vision Pro

Von Holzhausen, a material innovation company, has introduced the Apple Vision Pro Carry Sling, a sustainable, hands-free accessory designed for…

2 days ago

Pune to establish first textile waste processing unit

The PMC is set to establish the city’s first dedicated textile waste processing facility to manage the 100-125 tonnes of…

2 days ago

Scientists develop biodegradable health monitoring e-textiles

A research team has introduced a new concept for wearable electronic textiles (e-textiles) that are both environmentally friendly and biodegradable.

2 days ago