As summer the new season sets in, Gul Ahmed prepares to launch a new line of prints on the runway in the month of February. On 21st February at FPW- 2014, Gul Ahmed will be show casing designs that are exaggerated yet wearable and also bring in a mix of wardrobe essentials to create the perfect mishmash. Gul Ahmed by and large caters to the masses and therefore the brand’s fashion shows are extremely moving and offer an opportunity to astonish its audience.

This time runway is set to be their stage as they will be presenting a mix of digital silk prints from the new summer collection. The entire collection is transformed into creative designs filled with vivacity. They have created elaborate and technically fabulous garments that would drive anyone wanting for more.

Chairman Gul Ahmed Bashir Ali Mohammad said that fashion is the best form of self-expression. They like to design pieces that together form the coolest wardrobe, but are ultimately wearable and create a strong, modern and considered statement.

Gul Ahmed collections are simple yet finery and smart as it not only provides fashion at great value, but also caters to various customer needs by offering a varied product mix.

The group entered in the field of manufacturing with the establishment of today's iconic name of Gul Ahmed Textile Mills Ltd in the year 1953. The company has been making rapid progress and enjoying a leading position in the world of textiles. Gul Ahmed is playing a vital role not only as a textile giant, but has its strong presence in the retail business as well. The opening of its flagship store – Ideas by Gul Ahmed– marked the group's entry into the retail business.

Their manufacturing cycle, includes spinning, weaving, processing, designing and stitching, results in an end product that is tailored to the most stern customer requirements. It produces best quality fabrics and is huge in home textiles and largest in Pakistan for fashion fabrics.

On the retail front Gul Ahmed offers fabrics and made-ups, ranging from home accessories to clothing. The chain has expanded more than 50 stores across Pakistan and is also stocking worldwide.