Gujarat to sign deals with Flipkart and Snapdeal to put handicrafts online

Gujarat will be the first state to strike deals with commercial online portals to encourage its handicrafts. As the Gujarat State Handloom and Handicrafts Development Corporation (GSHHDC) are in advanced stage of entering into an agreements with Flipkart and Snapdeal.

Gujarat handloom and handicrafts like Patolas, Bandhanis, hand-blocked printing and variety of products from the desert district of Kutch under the brand name Garvi Gurjari will be sold online.

The state government perceives that by putting up Gujarat’s handloom and handicrafts on shopping portals, it would be able to generate good revenue for the artisans. This would give a big boost to nearly 50,000 handloom and handicraft artisans across the state who sell their products through GSHHDC.

At present, the total annual revenue of GSHHDC is more than Rs.30 crore. By going online, it would not only boost the state public sector unit but also bring a good income to the artisans.

Currently, the corporation sells its stuff through 23 emporiums across the country but tourists and connoisseurs have to visit these shops to buy things.

According to GSHHDC managing director D.K. Sharma, there is a good demand for handicraft items in India and abroad. With the state’s handloom and handicrafts going online, it would do better. In fact, the corporation is poised to start its very own shopping portal but later.

GSHHDC, under the name Garvi-Gurjari organizes some 60 handicraft and handloom exhibitions every year across India. The revenue earned through these exhibitions after deducted the administrative and handling charges for these exhibition, the rest of the earnings is given to the artisans and craftsmen.

Recent Posts

Teijin Frontier introduces Octair insulation fiber

Teijin Frontier has announced Octair, an advanced polyester insulation fiber designed for bedding and apparel, making it ideal alternative to…

46 seconds ago

Gebrüder Otto, ITA Augsburg develop towels with 50% recycled fiber

Gebrüder Otto has partnered with the Recycling Atelier at ITA Augsburg to create cotton towels using yarns made from 50%…

23 hours ago

Scientists develop silk threads, turning clothing into power sources

Scientists have found a way to turn textiles into energy sources by creating a unique silk thread coated with a…

24 hours ago

The LYCRA Company launches LYCRA TOP COMFORT fiber

The LYCRA Company has introduced its newest advancement for pantyhose waistbands, called LYCRA® TOP COMFORT fiber.

24 hours ago

Lenzing Nonwovens expands LENZING lyocell dry fiber line

Lenzing Nonwovens has expanded its LENZING Lyocell Dry fiber range with two new cellulosic fibers: a fine dry fiber and…

2 days ago

Avery Dennison unveils Optica for supply chain transparency

Digital identification expert Avery Dennison has launched a new platform designed to increase transparency across brand and manufacturing supply chains.

2 days ago