Soorty, Pakistan’s largest vertically integrated denim manufacturer, has collaborated with Green Story on an extensive Life Cycle Analysis of their products to demonstrate how and why smart denim purchases may help society move toward a more responsible journey.

Green Story measures the effect of the manufacturing process using data-driven technologies and presents the results in easy-to-understand graphics. Green Story offers accuracy and transparency to its work by using the worldwide standard of Life Cycle Analysis methodology and data gathered from certified partners across the world, effortlessly integrating the results on multiple platforms to give education on sustainability and brand credibility.

Being one of the largest vertical denim manufacturers in the world, Soorty recognizes the need of being flexible and fluid in abilities and practices, and it employs technology to reshape both systems and products. They have conducted seminars, attended design events, arranged pop-ups, and other activities to educate consumers about denim and how it can be environmentally friendly. Transparent information is at the heart of future possibilities, according to the firm.

Soorty and Green Story began collaborating on two items from Soorty's collections, measuring their impact in great detail and will continue to collaborate on other goods. From fiber selection through every step of the manufacturing process to the finished product, everything was calculated.

According to Green Story's research, conscious consumers like knowing their effects in real-world and comparative terms. This information yields accessible sustainability measures that persuade customers to buy right now. The interactive statistics and impact visualizations will boost conversion rates and promote Soorty's green initiatives.