Grasim Suiting men’s lifestyle brand, a subsidiary of Grasim Industries Limited and a part of the Aditya Birla Group is one of the dominant players in the ready-to-stitch over the counter fabric industry. With the onset of festival season, Grasim is out with stylish and innovative wardrobe solutions with the new blended Jute Fabric Range.

Grasim’s new jute collection has an extremely soft fabric structure which makes it ultra-comfortable to wear. The jute collection is not only known for its durability and strength but is also high on the fashion quotient while being environment friendly.

The collection has jackets made of jute blends that look elegant, simple yet fashionable. Each fabric within this range has a unique texture and fall which exude a highly premium look and feel.

Grasim always offers innovative products to men who believe in their own self and aspire to do great things in life. Each fabric is uniquely engineered to immaculate style and unparalleled comfort for the self-made man.

Soft pleats and high waists in trousers made of blended jute in muted colors are hot picks for the season, said Narendra Kumar Ahmed, Brand Advisor for Grasim.

The collection made with blended Jute Fabric are quickly moving up the social ladder as it is extensively used by both Indian and International designers.

The Grasim’s exclusive jute fabric line collection comprises of solid and festive colours like Wine, Electric Blue, Sea Green, Gunmetal, Fawn, Rustic Brown etc. to suit ones requirement for every occasion. The collection price ranges from Rs. 477/- to Rs. 594/- per meter and is now available at all leading retail outlets.

Grasim has also ventured in to ready-to-wear category by launching readymade garments through distribution network and its exclusive 120 premium stores.