Well revered for its quality and a leading name in the Fabric and Apparel Industry, GRADO from the House of GBTL and OCM is all set to take the fashion industry by storm with their first ever showcase for Menswear at Lakme Fashion Week Summer/ Resort’19’. In association with top fashion designer, Ashish N Soni, the prestigious event will be at Jio Gardens, BKC on 1st February, 8 pm. GRADO is going to utilize this opportunity to present a unique array of fabrics through the marriage of superior products with superior designs.

Lakme Fashion Week is the most prominent platform to showcase the best collections to the world of fashion. India’s best and leading fashion designers will showcase their upcoming collections to the world of fashion, with famous celebrities as show stoppers! This year, LFW kicks off its Summer / Resort '19 with an exciting mix of #GenNext and Emerging Designers. Lakme Fashion Week S/R '19 will bring the best that fashion has to offer with stellar Summer collections presented by an exciting mix of Established and Emerging Designers. The best minds in the fashion industry will come together once again for an #allinclusive Lakme Fashion Week S/R'19.

Associating with Lakme Fashion Week for the first time, mega textile brand, GRADO, is extremely excited about its refreshing new range of designs for the ‘New-Age’ man. In alliance with top fashion designer, Ashish N Soni, the GRADO collection promises to bring an element of style and substance in various blends of Cotton, PV, TR & PW. The collection amalgamates global fabric trends such as broad and thin stripes, windowpane checks, bright colours and some classic styles, with contemporary designs.

The garments will span across a range of diverse occasions such as office wear, formals, resort, casuals, sporty, ethnic and much more. Apart from the plain vanilla designs, the garments will also include ultra-flare trousers, shorts, single-button double-breasted suit and much more!

Speaking about the association, Mr. Rajendra Agarwal, Mentor, GRADO said, ‘We are delighted to make our fashion show debut at Lakme Fashion Week S/R 19’. Ever since the launch of GRADO, we have been going places. GRADO has garnered the trust of the consumer as a fashion forward brand. With the alliance with Ashish N Soni and his fabulous designs, I’m sure our position in the market will further ameliorate. Our fabrics are really world-class, and teamed with Soni’s innate ability to transform them into equally fascinating ensembles, we’re got a lot to look forward to! I’m sure the range will be diverse and will appeal to a large audience.”

Commenting about the association, Fashion Designer Ashish Soni said, “I am glad to be associated with GRADO Fabrics at their first ever show at Lakme Fashion Week S/R’19. I think the fabrics are absolutely stunning and the drape is impeccable. I thank the GRADO team for their constant support and for the synergy between both our teams. It is a great pleasure to work with them for this association and I look forward to more of such collective unity between fashion, style, comfort and aesthetics.”

About GRADO by GBTL and OCM - GBTL & OCM, two heritage brands, have launched a New-Age Brand called ‘GRADO’. With the advent of ‘GRADO’ and the combined star wattage of the greatest celebrity of Indian cinema, Mr. Amitabh Bachchan as the Brand Ambassador, Brand ‘GRADO’ is all set to usher a successful new wave in the Luxury Fabrics & Apparels industry.

GRADO caters to maximum product segments and across a range of price points so there is something for everyone under the brand name ‘GRADO’. From an end-consumer viewpoint, the composite Power Brand ‘GRADO’ offers a rich repository of fabrics and apparels to choose from, namely, Wool, Wool blends, PV, PV blends and Cottons.

About Lakme Fashion Week: Lakmé Fashion Week is jointly organized by Lakmé, the number one cosmetics and beauty services brand in India and IMG Reliance Ltd., leader in sports, fashion and entertainment marketing and management.

It has been conceived and created with a vision to "redefine the future of fashion and integrate India into the global fashion world." It is organized twice every year. This year, it kicks off Summer/Resort '19 with an exciting mix of #GenNext and Emerging Designers.

Lakme Fashion Week S/R '19 will bring you the best that Indian fashion has to offer with stellar Summer collections presented by an exciting mix of Established and Emerging Designers. The best minds in the fashion industry come together once again for an #allinclusive Lakme Fashion Week S/R '19.

Lakme Fashion Week S/R '19 will celebrate fashion in all its forms, beyond the bias of beauty, gender, age and ethnicity, while paving the way for a more sustainable fashion future. Stay tuned for an #allinclusive fashion season this summer #LFWSR19 #5DaysOfFashion #lfw #allInclusiveatLFW.

About Ashish N Soni - An NIFT prodigy, Ashish N Soni launched his label in 1991, followed by his own independent design studio, Ikos Designs in 1993. Ashish’s history is full of firsts. In 1993, he became the first Indian designer to hold a solo show in Delhi, he was also the first designer to be invited to hold a runway show at Olympus fashion week, New York and, he was one of the first Indian designers to retail through Selfridges.

On a continued path to success, he held his first exclusive menswear show in 1999. His experimentation with fabrics, infusing them with unusual textures and treatments brought him to conceive embroideries for The House of Francois Lasage, Paris. He was then also chosen by the Government of India to present an exclusive collection to commemorate the Millennium celebrations of Khajuraho. He has even had the occasion to style prominent American singer Gwen Stefani for her performance at the MTV Awards in 2001, among other notable celebrities like Shah Rukh Khan, Saif Ali Khan and Salman Khan.