Chemical management firm GoBlu and software solutions company BluWin have announced a strategic partnership with the objective of promoting the adoption of more environmentally friendly chemical products in the fashion and textile sectors. The alliance also intends to increase data accessibility and openness generally with regard to chemical usage.

Lars Doemer, managing director of GoBlu International Ltd said that they had observed the advantages of cooperating with BluWin in various collaborative initiatives. Customers have benefited from the excellent synergies between BluWin's experience in chemical management, The BHive, and GoBlu's data management platform. They are glad to formalize their connection with BluWin as a strategic alliance.

GoBlu and BluWin have teamed up to help industry players meet the growing consumer demand for ethically produced goods and open information.

Omar Orrego, general manager at BluWin, said that the strategic alliance had set the road forward by giving important supply chain participants, such as brands and retailers, an efficient instrument to encourage the adoption of more environmentally friendly chemical goods and to increase transparency with trustworthy big data on chemicals. BluWin's extensive knowledge and expertise complement the digital transformation to support the global supply chain.