Kings of Indigo, the Dutch ethical jeans brand, has discovered its saviors after going bankrupt in November. On December 21, the assets of the company were acquired by Kathrin and Sebastian Proft, owners and managers of three sustainable fashion businesses operating in Germany and Austria.

Sebastian and Kathrin Proft have experience with corporate takeovers. The enterprising duo began with the acquisition of the Bavarian retail fashion company Dollinger, then insolvency proceedings led them to acquire the Stapf brand in 2017, and ultimately Feli & Hans (formerly H.Moser) in 2019. The Profts have moved on by acquiring the Kings of Indigo line of eco-friendly clothing.

On December 21, 2022, a Dutch limited liability company was set up "to reconstruct the firm," according to a statement.

The majority of the original team members will remain on board, while Sebastian Proft will oversee sales and finances. The company's primary office will continue to be in Amsterdam.

Mariska Stolwijk, who formerly oversaw the product team, will now serve as Kings of Indigo's managing director.

Now, B2B orders can be placed once more. The spring/summer 2023 collection will be created and delivered on schedule, according to Sebastian Proft.

The business has already made plans to attend Seek in Berlin and Modefabriek in Amsterdam.

In 2011, Tony Tonnaer, Frank van Santen, and Guido Mathijssen established Kings of Indigo. The company has always taken a sustainable stance and created a line of denim that is friendlier to the environment.

Varova Fashion Holding, an investing firm, once owned stock in Kings of Indigo. But when the fund failed, the management repurchased the business to assure its survival. However, the parent firm Kings of Indigo International BV, based in Amsterdam, had to declare bankruptcy in November due to the coronavirus epidemic and issues with the supply chain.