Fashion and lifestyle brand GANNI has taken a significant step toward sustainability by partnering with Canopy, a non-profit focused on preserving climate-critical forests. Through this collaboration, GANNI commits to ensuring its textiles and paper packaging are free from fibers sourced from Ancient and Endangered Forests.

As a new CanopyStyle and Pack4Good partner, GANNI pledges to eliminate sourcing from these crucial ecosystems in its supply chains while promoting low-carbon, circular alternatives, such as recycled textiles and packaging from agricultural residues. As a B-Corp-certified company, GANNI is focused on minimizing social and environmental impacts, with a goal of reducing absolute carbon emissions by 50% by 2027 from a 2021 baseline.

“GANNI is thrilled to join the CanopyStyle and Pack4Good initiatives as part of our ongoing effort to become the most responsible version of ourselves. We’re proud to collaborate with Canopy in leading a supply chain revolution that ensures the world’s most vital forests remain intact,” said Lauren Bartley, Chief Sustainability Officer at GANNI.

Nicole Rycroft, Founder and Executive Director at Canopy, added, “By joining the CanopyStyle and Pack4Good initiatives, GANNI aligns itself with fashion’s most progressive players. Together, we have the potential to scale low-impact, Next Gen Solutions to preserve forests and transform the environmental impact of the fashion industry.”