French fashion retailer Kiabi has joined the US Cotton Trust Protocol. This program is all about encouraging cotton farming that's sustainable and kind to the environment. They focus on using the best methods and keeping track of the cotton's journey to reduce its impact on the environment.

Kiabi will use a special tool from this program called Protocol Consumption Management Solution (PCMS) to track the cotton they use, whether it's from the US or follows the Trust Protocol. This tool helps Kiabi know exactly where their cotton comes from and how it is used. It also helps them calculate how much impact they have on the environment and make sure their products are environmentally friendly.

Virginie Cayzeele, who leads the team handling raw materials at Kiabi, talked about how important it is to keep improving how they do things to help the planet. She mentioned that they need to keep getting better at being eco-friendly. Using the Trust Protocol's technology will help them show that they are doing a good job at protecting the environment.

Gary Adams, the President of the US Cotton Trust Protocol, was pleased that Kiabi is committed to getting their cotton in a sustainable way. He said that they will give Kiabi clear and solid information about how they're doing in their efforts to be kind to the planet. He is looking forward to helping Kiabi reach their goals of being environmentally and socially responsible.