For spring, H&M launches a minimalist, sustainable look

H&M’s Spring/Summer 2021 line captures the urban zeitgeist with simple and sustainable designs.

The “wearable mix” features easy-to-wear silhouettes including sleeveless shirts, jeans, slip dresses, single-breasted blazers, and pull-on shorts, all centered on effortless dressing with a “sporty minimalist” vibe influenced by the ’90s styles. The white and cream monochromatic color palette is seasonless, although small features like ruching, gloves, and patch pockets harken back to the nostalgic fashion era.

The fast-fashion giant’s use of Agraloop Biofibre, an advanced cellulose fiber made from stems and leaves, is also scaled up in the S/S ’21 range. Several products, including the sleeveless cropped hoodie and softly structured trench coat, feature the fiber.

In its Fall/Winter 2020 Conscious Exclusive collection, H&M launched Agraloop Biofibre, which the brand defines as a “proven incubator for new technologies and materials.” Previously, recycled polyester, Tencel, algae-based Bloom Foam, and Naia Renew, a closed-loop cellulosic fiber made up of 60% wood pulp and 40% recycled plastic waste, were included in Conscious Exclusive collections.

The remainder of the S/S ’21 collection keeps H&M’s promise to use either 100% recycled or sustainably sourced fabrics by 2030. All of the cotton used in the range are organic, recycled, or sourced in a more environmentally friendly manner, and 64.5% of the fabrics are produced from sustainable materials.

Consumer demand for sustainability, comfort, and functionality is met in the women’s collection, according to trend forecasters, attributes that will shape fashion long after the pandemic. The topics are expected to come up in Maisie Williams’ role as H&M’s new global sustainability envoy. H&M and the actor and environmental campaigner will collaborate on a number of circularity campaigns in 2021, including the unveiling of H&M Loop Island in Nintendo’s iconic game “Animal Crossing: New Horizons.

Recent Posts

Virgio, Ola Electric offer sustainable festive deliveries

Sustainable fashion brand Virgio has partnered with Ola Electric to offer eco-friendly doorstep deliveries of its products during the festive…

38 mins ago

Kingpins pop-up highlights denim innovation

Kingpins Hong Kong hosted its second annual pop-up event at the DX Design Hub, putting the spotlight on denim innovation…

42 mins ago

AATCC, TAI partner to strengthen Indian textile industry

The American Association of Textile Chemists & Colorists (AATCC) has signed a Memorandum of Understanding (MOU) with The Textile Association…

46 mins ago

Under Armour partners to develop microfibre release test

Under Armour, Hohenstein and PPT Group, has introduced a standardised method to measure microfibre release from textiles during simulated washing…

1 day ago

RISE for Impact advances work standards in the cotton supply chain

The RISE for Impact project is collaborating with farmers in the cotton supply chain to promote decent work by integrating…

1 day ago

Cosmo first launches advanced PPFs for vehicle exteriors

Cosmo First has unveiled its new range of Paint Protection Films designed to protect vehicle exteriors with advanced features ensuring…

1 day ago