Flipkart, e-commerce portal in association with DC handlooms, Ministry of Textiles has decided to launch of an exclusive online store for Banarasi sarees. This store will focus on creating a national platform for the weavers to showcase their unique craftsmanship.

This exclusive online Banarasi handloom saree store will house a wide range of weaves from the weavers in Varanasi and other parts of the country. Priced between Rs.3,999 – 15,999, Every saree will come with the handloom trademark tag. Select weaves like Kanchipuram, Chanderi, Pithani and Bandhej will be added to this store too, Flipkart said.

Ankit Nagori, SVP- Marketplace, Flipkart said that Varanasi is known for its rich cultural heritage and textile industry, making it one of the most sought after places for apparel and textile shopping. Banarasi weaves are famous across the globe – but they have a lot of potential to grow their business further in the domestic market.

The handloom saree store will enable artisans and weavers to develop products in tune with the current market demand and reach out to customers across the country. They are confident that weavers will benefit from this initiative as this new model helps them control the price of their products and connect with millions of customers directly.

Flipkart with current registered user base of 26 million and a strong supply chain mechanism, this initiative of launching exclusive online Banarasi handloom saree store will offer the local weavers the right platform to expand their business to a national level.

Last year, in September Flipkart tied up with the local Varanasi weavers as a part of the ‘Flipkart Karigar Ke Dwaar’ initiative.