Finnish textile producers witnessed their turnover increase by a tenth between last November and December. There was a boost in domestic sales by 10 percent while export figures increased by 12 percent.

Total exports in 2016 amounted to 650 million euros, with industry turnover grossing a total of four billion euros. Finnish fashion is booming around the world, reveal recent export figures.

According to a report by Finland's Textile and Fashion Union, garment producers reported a 15% increase in exports last year compared to the year before.

Finnish designers ride the wave of natural and clear-cut Scandinavian aesthetic, while designing bright, colourful pieces especially Asian consumers can’t seem to get enough of.

Finnish designs seem to be especially in vogue in neighbouring Sweden, which ousted Russia from its number one spot in exports last year.

Lastly, Finland’s popularity all boils down to functionality. Thanks to the country’s cool climate, Finns have mastered the craft of creating clothes designed for cold conditions.

The Textile and Fashion Union estimates that the recipe for the Finnish fashion fad is relatively simple. Opportunities for the textile industry in Finland are in high-quality product design and fast delivery.