The Financial Conduct Authority (FCA) of the UK is recommending a slew of further regulations, including the use of sustainability labels on retail goods, in an effort to crack down on "greenwashing."

The Financial Conduct Authority this week announced a number of potential new regulations intended to safeguard consumers and boost confidence in sustainable investing products.

The endeavor is a component of the FCA's ESG Strategy and Business Plan's goal to "create trust and integrity" in ESG-labeled instruments, goods, and the ecosystem that supports them.

Limitations on the use of terminology like "ESG," "green," or "sustainable" on products and labeling may be one of the new regulations.

The amount of financial products promoted as "green" or making broader sustainability claims has increased, according to the FCA.

It adds that exaggerated, false, or unsupported claims regarding ESG credentials undermine consumer trust in these items. The FCA wants to make sure that businesses and customers can rely on products to live up to their claims of sustainability.

False or deceptive claims concerning the use of recycled materials in a clothing line, claims that the clothing is produced in a "sustainable" manner, and promises that purchasing the goods will help the environment are all examples of complaints.

Sacha Sadan, the FCA’s director of environment social and governance, said that greenwashing misleads consumers and erodes faith in all ESG goods. When items make a claim to be sustainable, consumers must be sure that they are. The rules we suggest will aid in fostering consumer and business confidence in this industry. This encourages spending on approaches to some of the major ESG problems facing the globe. As a result, the UK is leading the way in terms of sustainable investment globally. Setting strict regulatory requirements to protect consumers in line with our wider FCA strategy.