Fashion label Ahluwaliawith partners with Microsoft to launch upcycling app

British fashion label, Ahluwalia, has teamed up with Microsoft on a new online app called Circulate, which encourages users to help upcycle garments.

The Circulate app, which is still in beta, gives users points for giving gently used items for upcycling rather than throwing them away in landfills.

Priya Ahluwalia has turned her attention to a relatively unexplored path in terms of sustainability, by understanding the power of technology to harness a more sustainable fashion industry; one that requires the help of AI (artificial intelligence) to improve the designer’s upcycling production methods.

Ahluwalia’s new platform, Circulate, is a collaboration with Microsoft to develop a unique digital experience that pushes the boundaries of sustainability in fashion utilizing AI-based technology. It invites anybody to be a part of the designer’s upcoming collection.

The procedure is straightforward: users donate a used piece of clothing to the app; Microsoft analyses and sorts the garment into its database using Computer Vision API; and the Ahluwalia team then sends the user a shipping label so that the garment can be mailed to their warehouse in exchange for points that can be redeemed on the site.

While the platform improves the environment, it also benefits the fashion business by bringing the Ahluwalia brand to a wider audience and promoting accessibility from all sides.

Recent Posts

Loftex promotes sustainability with innovative towel collection

Loftex USA is strengthening sustainability with the launch of eco-friendly towel sets, blending innovative performance features with luxurious designs.

16 hours ago

Toray Industries produces sustainable acrylic fiber

Toray Industries, Inc. announced that starting this April, it will implement the mass balance approach in manufacturing its TORAYLON™ acrylic…

16 hours ago

Cxffeeblack, COMOCO Cotton develop sustainable t-shirt

Cxffeeblack has joined forces with COMOCO Cotton, a sustainable textile company, to create a special coffee-dyed T-shirt made from unbleached…

16 hours ago

Nikwax launches new standard in waterproof down technology

Nikwax has unveiled its latest innovation, the Direct.Dry Down line, setting a new benchmark in waterproof down with great performance…

2 days ago

Wrangler, Accelerating Circularity launch recycled cotton jeans

Wrangler x Accelerating Circularity jeans are proving that post-consumer and post-industrial cotton can be effectively reused in everyday clothing.

2 days ago

Bcomp, Tras introduce flax-based composites to moto racing

Swiss cleantech innovator Bcomp has partnered with Japanese composite specialist Tras to bring natural fibre solutions to the world of…

2 days ago