Faherty Brand is set to launch a new collection utilizing Circulose® fibres, which are made entirely from 100% recycled pre- and post-consumer waste textiles. This initiative highlights the brand's commitment to sustainable fashion.

Lisa Diegel, Director of Global Sustainability at Faherty Brand, shared insights into the development process: “Over the past months, Faherty Brand has been diligently working with suppliers to develop our Autumn 2024 launch of viscose made with Circulose®. This adoption supports our commitment to Canopy in accelerating the use of NextGen fibres.”

Anna Sammarco, Senior Director of Business Development and Strategy at Circulose®, added, “Circulose® is currently the only NextGen material made from 100% recycled textiles that is available at scale.” This partnership with Faherty Brand underscores the growing industry shift towards more sustainable and circular fashion practices.